It can happen, sometimes we get so focused on working IN our business, we forget to work ON our business.  It’s important to take a step back and take an objective look at one of the most important aspects of your business – your marketing. Without well-planned marketing especially relating to your image, sales may suffer and you just might be opening the door for the competition.  If you haven’t spent some time on your marketing lately, gather a group of outsiders, clients can work really well, and have them help do an assessment.

Here are 5 critical questions to ask yourself about your Business/Brand Image:

Image

Take a look at your “presence”.  This includes logo, website, colors, fonts, marketing materials and everything else that signifies your brand.

  1. Is your look fresh and current or a bit outdated?  Did you create your logo and marketing materials over 5 years ago?  Maybe it’s time to make some updates or completely rebrand your image.
  1. Does your presence accurately reflect your business and speak to your clients?  Do your clients view your business the same way you do?

Take a look at your marketing materials. This includes ads, collateral materials, business cards, stationary, website, trade show booth, social media networks, etc.

  1. Do your materials all look and feel the same?  Have they been created over time and lost their sense of continuity?
  1. Do your materials and images have a consistent and current look?  Were they created so long ago that they just don’t feel like they represent your brand or accurately reflect your product offerings?
  1. How do your materials compare to what your competition is putting out in the market?  It is always good to take a look at what the competition is doing so you know how your business stacks up.

How does your business rate with it’s marketing?  If you need help in any of these areas or you need a solution to your unique marketing challenge, contact us today for a free consultation.